INSIGHTS TO
ELEVATE IMPACT
Destinations succeed when data is not only measured but applied with purpose.
The Destination Strategy Partner extends Dean Runyan Associates’ legacy of trusted research to practical, hands-on consulting that transforms insights into action.
Does data always tell a story? We don’t think so. The Destination Strategy Partner works collaboratively with clients to garner their meaningful data while submerging the noise. Our shared journey enables destinations to define their competitive edge, plan for sustainable growth, and communicate effectively with their stakeholders.
Led by Dan Mishell, a veteran tourism research practitioner, the DSP provides services that utilize the power of story to transpose industry data and intelligence into sound innovation, strategy, and practice.
Services
Destination Strategy Partner delivers high-touch, insight-driven consulting to help destinations maximize research and marketing investments.
We partner with DMOs, state offices, and cultural organizations to provide clarity, credibility, and confidence in an uncertain travel economy.
Reviewing research dashboards and primary data to ensure programs address both opportunities and challenges.
Supporting brand positioning and perception analysis with data-driven insights.
Crafting strategies that balance growth with congestion management, enhancing the visitor experience while preserving place.
Leveraging industry relationships to expand capacity, pursue complex projects, and strengthen partnerships.
Presenting data-backed recommendations to boards, stakeholders, and communities.
Most destinations don’t need more data, they need a partner who can help them make sense of the information they already have.
Our expertise is grounded in real-world success. Clients describe working with the Destination Strategy Partner as having “a trusted guide at the table who speaks both languages—data and strategy.” We don’t just deliver numbers; we surface the right questions, reveal patterns, and equip destinations with tools that last well beyond the project.
Impact
DSP engagements have helped destinations:
Align funding strategies for multiple county sources
Reframe community perceptions with targeted research
Define clear metrics for board and stakeholder engagement
The result is more than insight—it's clarity, momentum, and stronger connections between destinations, stakeholders, and travelers.
Connect with the Destination Strategy Partner to explore how data, strategy, and storytelling can come together to move your destination forward.
